It is the UK Gambling Commission (UKGC) in conjunction with the UK’s Advertising Standards Authority who are tasked with ensuring that all UK facing advertisements for all gambling sites, venues and apps comply with the legal requirements imposed on all UKGC licensed gambling related companies.
When compared to some other countries of the world that have embraced online and mobile gambling though, all companies that wish to offer their gambling services to UK based gamblers are subject to some very strict rules and regulations.
One company that has recently fallen foul of those regulations regarding how they are permitted to advertise their services is 32 Red, and they have just had one of their advertisements banned for designing it in such a way that it appeals to children.
At no point in time is any UKGC licensed company permitted to use or place any type of advertisement anywhere that appeals in any shape way or form to children.
However, what 32 Red did was to promote their online casino using the popular Google paid for ads service, they chose to base that advertisement around on of their slot machines, that being the Jack and the Beanstalk slot.
The UK Gambling Commission along with the Advertising Standards Authority have ruled that by placing that advertisement, 32 Red Casino had breached one of their rules and that it was aimed at children rather than adults who are over the age of 18.
The upshot of an investigation launched by the Advertising Standards Authority is that 32 Red Casino must longer use that advertisement and as such it has been banned, and they must also ensure any more advertisements they launch and make live must not appeal to children or they will risk further and some much more serious action.
