The reigning French football champions, Paris Saint-Germain (PSG) have signed a two-season deal with leading Asian betting company Lovebet. The club has made significant efforts to increase its Asian profile in recent months, launching an Asia Pacific Office and staging an Asian tour in July.
LoveBet is one of the main players in the Asian betting market and the deal will help the company to increase its market share through association with PSG, one of the world’s most famous football names. LoveBet will also enjoy exclusive marketing rights as a result of the deal.
The partnership with PSG will enable LoveBet to benefit from the new Digital Overlay technology, which was introduced at PSG’s home ground, Parc des Princes earlier this season. The technology introduces an element of targeting in its advertising for TV audiences, thanks to an innovative system that can adapt the advertising shown on the ground’s LED system to broadcasters’ audiences.
Speaking about the deal, the General Manager of PSG Asia, Sebastien Wasels, said that the betting company was an ideal partner for PSG, and that it would help the club to engage with and continue to grow its fan base in Asia. For Lovebet, Senior Director, Edward Li, said that the link with PSG would help the company to more successfully promote its brand.
PSG was taken over by a Qatar-based group in 2011, and is ranked as the eleventh most valuable football club in the world, with an annual revenue of over £400 million. The team has won the top competition in France, Ligue 1, for five of the last six seasons and has some of the world’s most famous footballers, including Neymar, Angel Di Maria and Kylian Mbappe on its books.
PSG logo on shirt image taken from charnsitr / Shutterstock.com
