NFL franchise the New York Jets has confirmed that MGM Resorts will become its first official gaming partner. In a deal that has been described as ‘the first of its kind’ the two organizations will work together in a comprehensive partnership that covers a number of areas of activity.
The link-up with the Jets is the latest evidence of MGM Resorts’ efforts to grow its brand name through sports sponsorship arrangements, following its deal with the NHL, which was announced earlier this week. According to the Chairman and CEO of MGM, Jim Murren, the deal will enable the company to boost its brand and to provide a unique service for Jets fans:
We look forward to working with the Jets to innovate gaming, increase our customer base through cross marketing opportunities and provide NFL fans with a one-of-a-kind entertainment experience.”
Under the terms of the deal, Jets fans will be able to participate in an expanded mobile-based predictive game which will include pre-play options, in-play features, and bigger prizes. In addition to becoming the Jets’ official gaming partner, MGM have also agreed to sponsor the Jets 360 production studio, at the franchises’ Atlantic Health training base. The Play MGM Studio will become the multimedia hub for all Jets content across television, digital and social media platforms.
In addition, MGM will be providing a number of hospitality services for Jets fans, including luxury hotel rooms at various MGM venues across the US. In return, MGM will also benefit from the use of stadium signage and a range of social media and digital advertising platforms in order to promote its brand. Although this is the most comprehensive deal between a gambling operator and sports organization announced to date, it is likely that other NFL franchises will consider similar moves.
New York Jets image credit to Jeff Bukowski / Shutterstock.com
Steven is a seasoned freelancer writer from Coventry in the UK. He specialises in writing about the gambling industry and aims to provide unbiased, trustworthy and high quality content to the public. Whilst away from his freelance writing work he enjoys watching the football and following the F1.