The move into the US sports betting marketplace has proven to be an excellent one for William Hill, for they have been doing hundreds of deals the length and breadth of the US to operate sportsbooks inside land based casinos recently.
The number of casino operators that are signing up with William Hill has been growing weekly over the last few months, and that number just got larger for another major casino operator has chosen William Hill to operate sportsbooks in all of their properties.
That company is Eldorado Resorts, and once the deal was made public shares in William Hill rose by 5%, which is excellent news for William Hill as their share value had been hit hard with the upcoming changes regarding the way in which fixed odds betting terminals are to be operated in the UK from 2020 onwards that will have a massive negative impact on their turnover and profits in the UK.
It appears that they are going right back to their grassroots with these deals in America, and will be concentrating their efforts on providing every possible type of betting opportunity in the venues they are opening up their fully branded sportsbooks, which is hundreds of them.
The reason why casinos across the US are on the hunt for a company to operate their sportsbooks and sports betting services is that Nevada has recently lost the monopoly on land based sportsbooks, and as such any US State that wants to allow sportsbooks to open within their boundaries is now in a position to be able to do so.
Having already gained a huge foothold across Nevada with well over 100 sportsbooks being operated by William Hill they are the company that most casino operators are eager to sign up with, and it would appear that the future for William Hill does look extremely bright and one in which they are well placed to expand on even more in the coming months.
Steven is a seasoned freelancer writer from Coventry in the UK. He specialises in writing about the gambling industry and aims to provide unbiased, trustworthy and high quality content to the public. Whilst away from his freelance writing work he enjoys watching the football and following the F1.