The sports betting company Unibet, has launched a new advertising campaign in Belgium, prioritizing responsible and safer gambling among Belgium customers.
The campaign aims to raise awareness of the tools that Unibet Belgium customers can use to help them stay in control of their betting, and was launched at the end of October on a range of television and media networks across Belgium.
As part of their awareness push, Unibet is aiming to highlight the player safety rules that they offer for customers, including limits on the maximum deposits that can be made into a Unibet account, self-exclusion from betting accounts or certain types of game, and what the company describes as ‘Reality Checks’ which allow customers to set their own live-betting limits.
Henrik Tjarnstrom, the CEO of Unibet’s parent company Kindred Group, said that his organisation was committed to tackling problem gambling:
We strive for zero problem gambling on our platforms. To reach this goal, we are convinced that we must create awareness about gambling behaviours. This is one of the reasons why we launched this campaign.”
Improving standards
The launch of the Unibet campaign was timed to coincide with the Kindred Sustainability Summit held in Sweden last week, at which the company proposed a range of initiatives designed to raise industry standards and improve the public’s perception of betting.
Kindred’s concerns about the current attitudes of the European public to the betting industry are widely shared at a time when a number of countries are considering tightening their regulatory frameworks. Last year, the Belgian coalition government agreed to enforce a stricter code of advertising for betting companies, including a ban on gambling advertisements during live sport.
Highly detailed flag of Belgium waving in the wind taken from Shutterstock.com
