Racing Post Partnership To Boost Lucky Seven

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Free-to-play (FTP) sports game developers, in conjunction with William Hill, have announced a new deal to publicise one of their main games, the Lucky 7, through the UK’s leading betting newspaper, the Racing Post.

The Lucky7 is a weekly competition that is free to enter, in which players aim to win a prize pot of up to £100,000 by choosing the winners of seven nominated races on ITV Racing every weekend. If the  jackpot isn’t won, the top entry every weekend will still win a £1,000 prize.

The game was launched in 2017 in a partnership between SportCaller and William Hill, and proved to be popular with horse racing punters, so both companies will be hoping that the game will be given another boost through the influence of Racing Post’s large reader base. The Lucky 7 game can be played through desktop and mobile devices and has a dedicated app for Android and iOS phones.

Successful partnership

Speaking about the deal with the Racing Post, the Managing Director at SportCaller, Cillian Barry, said that having worked successfully with bookmaker William Hill to develop the Lucky7, they were delighted to be able to provide the game for a wider horse-racing audience:

It’s so gratifying for our games to have been integrated by two household names so intimately connected with horse racing.”

The FTP gaming market is a growing sector in the betting industry as operators search for new ways to engage an increasingly sophisticated betting public. Sportcaller has established itself as a provider of FTP games to a number of companies around the world including Paddy Power Betfair, Lottoland, GVC and Oddschecker.

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